Top 10 Business Trends That Will Drive Success In 2017

Top 10 Business Trends That Will Drive Success In 2017

Business Trends 2017

Business Trends 2017

 1.  Subject Matter Experts Become The New Rainmakers

Subject matter experts who understand and can help guide the sales process drive growth in top performing B2B companies.

  1. Crowdfunding Validates New Products

When you think of crowdfunding, you might envision films or artisan leather wallets. To the surprise of many, globally crowdfunding is trending to surpass venture capital by the end of 2017.

  1. Sales And Content Marketing Become Fully Integrated

As customers and buyers continue to do more online research, top performing organizations continue to integrate sales and content marketing. The goal is to ensure that when customers search for risks, challenges, and implementation strategies associated with your solutions, they will find your content to address their questions.

  1. Video Becomes Essential

According to a recent Forbes study, video is becoming a critical source of information for executives:

  • More than 80% said they are watching more online video today than they were a year ago.
  • Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly.
  • Overall, 65% have visited a vendor’s website after watching a video.
  1. New Collaboration Tools Require Rethinking Email

Collaborative tools like Slack are replacing email for internal communication. Started in 2013, Slack surpassed 4 million daily users in October 2016. Though this does not mean that companies will abandon email all together, it does change how you need to think of email. (Lee Gomes wrote a nice piece about Slack)

  1. Brick And Mortar Stores Without Expertise Disappear

Brick and mortar stores that merely offer merchandise without expertise or curation will continue to suffer.  Nordstrom gives fashion advice. Home improvement stores like Lowe’s and Home Depot offer education. But why does Costco work so well? By curating quality and delivering value, they build trust.

  1. Subject Matter Experts Get Sales Support

With a shift in subject matter experts (SMEs) to grow revenue (Trend #1), organizations understand that SMEs might not have the ideal professional or interpersonal skills to drive the buying steps for customers.

  1. Narrow Segments Capture Attention

When you go to the doctor, you don’t want a diagnosis most people get, you want the report for you and you alone. The best companies are delivering content and communication tailored to your preferences.

  1. Recurring Revenue

Companies continue to shift from single, up-front payments for products to recurring revenue for a service. Financial markets reward predictable, recurring revenue. High renewal rates become an incredible marketing message.

  1. Millennials Groomed For Leadership

Millennials now represent the largest segment of the U.S. population, according to Pew Research. Just like past generations, millennials will emerge as the next set of managers and executives.

Forbes Contributor:  Ian Altman (Dec 2016)

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Contact Mike Lohbeck, CBI at: Mike@MGLBusinesssolutions.com, or via phone at:  (513) 200-0247

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